We created the newsstand of the future to launch Adidas’ Ozweego shoe. From the outside it looked like a regular NYC bodega, but once you talked to the cashier he invited you to open up the refrigerator that led to the future. Guests were welcomed into a space surrounded by LED walls showing NYC streets in a futuristic lense. In the center of the room was a newspaper stand that once you entered the right code unveiled the magazine featuring the new Ozweego shoe design, 600 of the magazines also had tickets for a free pair of the new shoe.