To kick off the summer season and celebrate Steve Madden’s return to live events, TXG collaborated with the brand to produce the ultimate summer bash. The exclusive event hosted notable influencers, talent and SM employees alike for a night full of memorable activations, awesome music, photo ops, delicious food & drink…and of course, SHOES. The event’s theme of “underground beach” was brought to life through design elements such as a sunset entry moment, custom neon signage and palm accent decor while on-site engagements included live tattooing from Ephemeral Tattoos, ear piercings, a GIF photo booth and a custom-branded claw gifting machine. Celebrity DJ Charly Jordan provided incredible music to keep the vibes going.