To debut Virgin Atlantic’s new A339neo plane for the airline’s most popular route, JFK to LHR, TXG produced an experiential activation that brought the Neo’s first class experience to life for New Yorkers in a fun and authentic way. To do this, we created a custom Virgin A339neo-inspired hackney carriage complete with everything from the plane’s iconic strip lighting and digital touchpoints, down to authentic London bites and tea service. The eye-catching vehicle made stops throughout the city, transporting passengers and local influencers to their final destination at the new Virgin Hotel. Rides were accompanied by members of Virgin Atlantic’s flight crew, as well as Sir Richard Branson himself!

Influencer partners included Brian Kelly, Serena Goh, Vicki Rutwind and Caitlin Palumbo.