The Hill in New York
2023, BROOKLYN BRIDGE PARK NYC
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Looking to bring the magic of the prestigious Wimbledon tennis tournament across the pond to New Yorkers, official host & organizer of the London based sporting event, AELTC, turned to TXG to plan, develop and execute a weekend-long tennis experience that coincided with the live Championship matches and happenings in real time. Taking place at Brooklyn Bridge Park’s Pier 6, The Hill in New York featured everything from live matches on the big screen and quintessential British F&B to on-site programming and live performances. A highlight of the weekend included an epic performance from British pop legend, Melanie C (aka Sporty Spice).
Additional event elements included a trellis entry moment, replica build out of the iconic Henman Hill, photo ops, VIP area, merch shop and partnership activations from Barclays, American Express, Stella Artois, Sipsmith Gin, Babolat, ESPN and IBM.
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