To raise awareness around Bolthouse Farms’ upcoming product launch, Wunderoots, TXG worked with the brand to execute a summer-long sampling activation in Austin, TX. The sampling program included a partnership with two Austin native food trucks, TaLad Thai & Laos Street Food and T-Loc’s Sonora Hot Dogs, in which a specialty Wunderoots menu was created by each chef and offered to consumers free of charge. In addition to the free meal, attendees received branded takeaway totes, recipe cards and a coupon valid at their local HEB.

To generate further buzz, local influencers were invited to participate in the events at each food truck, while an exclusive media dinner kicked off the summer-long program.