Looking to get New Yorkers into the holiday spirit, Charlotte Tilbury turned to TXG to plan, develop and execute a holiday pop-up experience filled with all of the glitz, glam and giveaways one could ever dream of.
Taking inspiration from one of New York City’s most iconic holiday destinations, Rolf’s, we transformed a retro 25’ Airstream into a Charlotte Tilbury rendition of the Instagram famous photo hub. Inside, the vehicle was outfitted with over 6,000 ornaments, twinkling lights, garland, disco balls and more, while outside, attendees were able to grab a cup of hot cocoa from a branded cart and spin for a chance to win more Charlotte Tilbury products at a custom prize wheel.
Taking place in the heart of the Meatpacking District, the activation amassed over 2,500 consumers and beauty lovers alike over the course of just two days.
