To raise awareness of the global toilet crisis and encourage people to take action, global nonprofit, iDE wanted to execute a buzz-worthy stunt on World Toilet Day in a city where finding a public restroom is almost impossible — New York City. Fortnight Collective turned to TXG to bring “Support-A-Potty” to life.

Taking place in Manhattan’s SoHo neighborhood, the one day activation featured a custom wrapped trailer equipped with eight restroom stalls available for public use. Bold colorful graphics and messaging adorned not only the exterior of the trailer, but also wayfinding street signs, restroom stall posters, and even rolls of toilet paper. A QR code that was incorporated across all branded touchpoints led patrons to iDE’s landing page where they could learn more about the organization.

Outside the trailer, BAs gave away T-shirts and conducted video interviews & testimonials with Support-A-Potty users.