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Harmony Launch Event Series

2021, NEW YORK CITY, MIAMI & LOS ANGELES

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To reveal The Macallan’s new Harmony Collection to media, influencers and VIPs, TXG produced a multi-market dinner series that served as a true physical manifestation of The Harmony Collection’s first release, Rich Cacao.

Taking place at three entirely different, unique venues in New York City, Miami, and Los Angeles, TXG was tasked with “transporting” guests to the rainforest. With this request, every corner and surface was covered in greenery, moss, florals, and cacao. Once immersed in the environment, guests were able to see, feel, touch, and smell cacao from pod to bean to nib with the guidance of our experts. The series embodied the principles of sustainability and brought to life the true meaning of Rich Cacao in a unique and memorable way.

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